[Linkedin] FOMO

The “Everyone’s Doing It” Fallacy: The Pressure of LinkedIn Conformity

In the realm of professional networking, LinkedIn has become almost synonymous with one’s career identity. However, beneath the surface of this widespread adoption lies a less-discussed sentiment: the pressure of conformity. Many individuals and companies feel compelled to maintain a LinkedIn presence simply because “everyone’s doing it.” But is this herd mentality genuinely beneficial, or is it a reflection of a deeper fear of appearing out of touch or weak?

The Mirage of Legitimacy

For many, LinkedIn has become a badge of professional legitimacy. If a professional or a company doesn’t have a LinkedIn profile, they’re often perceived as either outdated or not serious about their career or business. This perception, however, is a construct. A LinkedIn profile, or the lack thereof, doesn’t determine the competence or credibility of an individual or organization. Yet, the fear of being perceived as less legitimate or competitive pushes many to join the platform, even if they see little intrinsic value in it.

The Fear of Missing Out (FOMO)

The vast user base of LinkedIn and its widespread acceptance in the corporate world creates a sense of FOMO. There’s a lurking fear that opportunities, connections, or industry insights might be missed if one isn’t active on the platform. This FOMO is further amplified by success stories and testimonials that credit LinkedIn for career advancements or business deals. However, it’s essential to question whether these successes are the norm or just well-publicized exceptions.

Conformity Over Authenticity

The pressure to conform often leads to a dilution of authenticity. Professionals might find themselves crafting LinkedIn profiles that align more with industry expectations than their genuine career trajectories or aspirations. This performance can be draining and counterproductive, as it diverts energy from genuine professional development to maintaining a facade.

Navigating the digital landscape of professional networking, it’s clear that LinkedIn has carved out a significant niche for itself. However, the decision to adopt this platform should stem from its actual utility, not the weight of societal expectations. The underlying anxiety of seeming “outdated” or “weak” without a LinkedIn profile underscores a broader issue: our tendency to equate conformity with strength.